ST. PETERSBURG, FL –
MARCH 23, 2012 –
KV Racing Technology w/ SH
announced today that Bio-Engineered
Supplements and Nutrition, Inc.
(BSN®) will join the team for the
2012 IZOD IndyCar Series season.
BSN, makers of the popular
N.O.-XPLODE brand, will adorn the
#11 GEICO | MOUSER
ELECTRONICS – KV Racing
Technology w/SH Chevrolet/Firestone
entry piloted by IndyCar series
superstar and fan favorite Tony Kanaan
for all 16 events during the 2012 IZOD
IndyCar Series season.
“It’s no secret to us at BSN that hardcore IndyCar fans embrace cutting edge products that produce results, and that’s why we made the decision to jump into the sport,” said BSN President Charles Hemmingway." Kanaan is a champion at heart and we’re proud to fuel him and the KVRT w/ SH team in its pursuit to “Finish First” in 2012, added Hemmingway.
“I have used BSN products for a long time to help out with my workouts long before they were associated with KV Racing, so I'm more than glad to welcome them to the team,” Kanaan said. ”Winning involves preparation and BSN has what it takes to get you the next level.”
Speaking of winning, BSN products and the brand itself have won more than 35 sports nutrition awards over the course of the last seven years, more than any other company in the industry. This legacy of performance has created a faithful following of consumers and athletes. BSN will now bring these same products to IndyCar’s loyal fan base.
"IndyCar is a sport that lives on performance,” said team co-owner Jimmy Vasser. “With competition this close, the human performance of Tony (Kanaan) and the crew has never been more important. BSN will help the entire team perform at the highest level.”
SH Principal James “Sulli” Sullivan echoed Vasser’s comments: “Integrating BSN products throughout the team will certainly give the team a competitive edge, but it will also give IndyCar fans one as well. There is a BSN product for every IndyCar follower.”
Kanaan, 37, the 2004 IndyCar Series champion and perennial championship contender has 14 IndyCar wins (15 career) with 52 podiums (58 career), 85 top-five showings (101 career) and 111 top-10 performances (159 career) in 149 IndyCar starts (242 career). Kanaan, who holds the IndyCar Series record for consecutive starts at 148, has finished in the top-six in championship every year he has run the full IndyCar season, a total of nine consecutive years. He finished in the fifth in the championship race last year with 367 points, the highest in KVRT team history. Kanaan holds the series record for most consecutive IndyCar starts with 148. He finished fifth in the championship race last year with 367 points.
KV RACING TECHNOLOGY W/ SH ANNOUNCES
BACKING FROM BSN®
Bio-Engineered Supplements and Nutrition, Inc. (BSN®) was founded in 2001 with one goal in mind; innovation, never duplication. BSN® has become a global leader in the sports nutrition marketplace through relentless dedication to creating dynamic, cutting-edge, and result-producing products. BSN products are shipped to over 40,000 retailers nationally and distributed in over 100 countries worldwide.
SH is lead by sponsorship veteran James “Sulli” Sullivan and was initially created to campaign the 2011 Indianapolis 500 and beyond. In its second year, SH expands with a formal partnership with KV Racing Technology. Formerly partnered with Michael Holigan, “Sulli” has fielded teams competing in the Supercross and Motocross series and was behind the hit Speed TV reality series “The Reality of Speed.
