Indianapolis, IN - MAY 23, 2013 - KV Racing Technology-SH Racing unveiled today an all new livery and primary sponsor for the Detroit Grand Prix at Belle Isle. will serve as team primary sponsor for each of the double header races on Saturday June 1st and Sunday June 2nd each airing live on the ABC network.

 An all new membership basedmobile marketplace and directory mobile app, ensures on the go consumers are connected with the best deals in real time from their favorite businesses anywhere they go.

"When we first caught wind of the concept, we immediately knew the HIPPINO mobile app was a game changer and would be a great service to the IndyCar fan base across the country. IndyCar fans recognize great deals when they see them and with HIPPINO they'll be the first to know from the merchants that matter to them said SH Principal James "Sulli" Sullivan. "The HIPPINO machine is one bad race car that's sure to be a fan favorite."  

"No question this is a really, really cool app, and the fact that HIPPINO is donating $1 to cancer awareness for every fan that downloads it is even better," said Tony Kanaan, driver of the #11 HIPPINO Machine. "I hope my fans get behind this, because it's for a great cause," added TK.

According to the HIPPINO business model of putting "people first and profits second" HIPPINO profit-shares its revenue with non-profit organizations, and will be supporting The Barbara Ann Karmanos Cancer Institute for the Detroit Grand Prix weekend.

"I am extremely excited for the opportunity to introduce HIPPINO on such an unbelievable stage. The KVSH team has assembled such a professional and forward thinking group that everyone at HIPPINO feels blessed to be a part of where they are headed," said HIPPINO C.E.O. Edward Falk. We have a goal of raising $1million dollars for cancer awareness and think with such a solid team we have a great chance," added Falk.

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About KV Racing Technology

KV Racing Technology was founded in January 2003 and joined the IndyCar Series in 2008. The Indianapolis based team is owned by successful venture capitalist Kevin Kalkhoven and 1996 CART IndyCar World Series Champion Jimmy Vasser and Indian industrialist Imran Safiulla. For more information about KV Racing Technology visit: or follow us on Twitter: and Facebook:

About SH Racing
Founded in 2010, SH is led by Principal James "Sulli" Sullivan. In its Third year, SH expands with a full season alliance with KV Racing Technology in the IZOD IndyCar Series.
"" announced as Primary Sponsor of the KV Racing Technology-SH #11 IndyCar for the "DUAL IN DETROIT" at Belle Isle

Will donate up to $1million dollars for Cancer Awareness
Matt Magnino photo